Workflow Automation

Stop stitching together ad workflows by hand.

We build custom AI systems that automate your actual processes, not the ones in the manual.

Industry Context

Advertising and media run on tight margins and tighter deadlines. Constant regulatory shifts (like privacy laws), real-time bidding, and distributed creative teams mean manual processes create bottlenecks every day. High turnover and remote collaboration make legacy systems even harder to maintain. Every hour spent reconciling spreadsheets or chasing approvals is revenue lost.

By the Numbers

28%

of media buying tasks involve manual execution

Gartner Marketing Ops, 2024

45%

of campaign management time spent on repetitive tasks

Forrester Media Report, 2025

campaign throughput with AI workflow automation

McKinsey Marketing, 2024

The Problem

What you're dealing with

Manual reconciliation of insertion orders across DSPs, social platforms, and direct buys

Creative versioning and approval loops that hold up campaign launches

Last-minute budget shifts that require manual reforecasting and vendor communication

Compliance checks (FTC, platform policies) done by hand by overwhelmed ops teams

Reporting fragmented across 10+ tools with no single source of truth

The Solution

How it works

We start by mapping your actual workflows—not the ideal ones. Through AI-driven interviews with your team, we find where time is lost and errors happen. Then we build a custom system that plugs into your existing tools (Google Ads, Meta, CRM, etc.) and automates the repetitive parts. Our internal tooling lets us deploy in weeks instead of months. You get a system that handles your specific compliance rules, approval chains, and reporting needs—without forcing your team to learn new software.

Arc

Automates cross-platform workflow orchestration and data integration

Wand

Handles custom logic for compliance, approvals, and exception handling

In Practice

Before and after

Before

An ops manager spends 3 hours daily pulling data from 5 platforms, fixing discrepancies in Excel, and emailing stakeholders for approval before updating the master budget sheet.

After

We built a system that pulls data from all platforms, flags discrepancies for review, routes approvals via Slack, and updates the budget in real-time. The manager now reviews exceptions for 15 minutes a day.

1 System pulls spend data hourly from all connected platforms
2 Flags discrepancies against insertion orders and routes to relevant lead
3 Auto-generates approval requests via Slack with one-click approve/reject
4 Updates master budget and generates daily reconciliation report

4 weeks

Average delivery time

From kickoff to deployed system for advertising workflow automation projects

FAQ

Common questions

How do you integrate with our existing tools?

We build connectors to your current stack—Salesforce, Google Ads, custom ERPs, whatever you use. No rip-and-replace.

What about data security and compliance?

Compliance rules (GDPR, platform policies) are built directly into the automation. All data stays in your systems. We don't store it.

How long until we see ROI?

Most clients recover the build cost within 3 months from less manual work and fewer errors.

What if our processes change?

We build systems that adapt. For minor changes, your team adjusts logic through a simple interface. For major shifts, we provide support.