Reporting & Analytics

Stop Stitching Reports. Start Running Campaigns.

Custom AI for advertising and media reporting that works with your systems, not against them.

Industry Context

Advertising and media are getting squeezed from multiple directions: tighter privacy regulations (GDPR, CCPA) that require precise data handling, multi-platform campaigns (CTV, social, programmatic) that fracture measurement, and not enough analytics people to go around. Manual reporting can't keep up with the volume and compliance demands. That means delayed insights and missed optimizations.

By the Numbers

69%

of marketers struggle with cross-channel attribution

Gartner Marketing Survey, 2025

23%

improvement in ROAS with AI-driven analytics

McKinsey Marketing Analytics, 2024

$2.8M

average annual value from AI media optimization

Forrester AI in Marketing, 2025

The Problem

What you're dealing with

Manually stitching data from 10+ platforms (Google Ads, Meta, Trade Desk, Salesforce) into a weekly performance deck

Last-minute compliance checks for client-facing reports because privacy rules keep changing

Analysts spending hours reconciling discrepancies between platform metrics and internal billing systems

Can't forecast campaign pacing accurately because real-time data is stuck in silos

The Solution

How it works

We start by mapping your actual reporting process—not the ideal one. Our AI interviews your team to understand how data moves from platforms like Google Ads or The Trade Desk into Excel, Tableau, or client decks. We find where manual work happens, where errors get introduced, and where compliance risks exist. Then we build a custom AI system that automates data ingestion, validation, and transformation. It plugs into your existing tools—data warehouse, BI platform, CRM—and applies your business rules for metrics, margins, and compliance. We build and deploy this with our internal tooling, so you get a working system in weeks. The output is clean, audit-ready reports on your schedule, with no ongoing SaaS fees.

Arc

Automates data ingestion and transformation from your advertising and media platforms

Wand

Generates compliant, client-ready reports and dashboards based on your branding and business rules

In Practice

Before and after

Before

Every Thursday, an analyst spends 6 hours downloading CSV exports from 8 platforms, fixing discrepancies in Excel, applying conditional formatting, and emailing PDFs to clients—often missing deadlines because of data delays or errors.

After

We built a system that pulls data from all platforms hourly, flags discrepancies for review, applies margin calculations and compliance checks, and generates client-ready PDFs by 9 AM every Friday. The analyst now reviews instead of builds.

1 AI interviews team to map real data flow and pain points
2 Design system to automate ingestion, validation, and reporting
3 Build and integrate with your existing stack (e.g., Snowflake, Tableau)
4 Deploy and train team on new workflow

6 weeks

Average delivery time

From discovery to deployed custom reporting system for advertising and media clients

FAQ

Common questions

How is this different from buying a SaaS analytics tool?

SaaS tools force you into their structure. We build around yours—connecting to your legacy systems, respecting your billing rules, and encoding your compliance requirements. You own the system. We don't sell subscriptions.

What if our data sources or reporting needs change?

The system is modular. Adding a new platform or metric is a configuration change, not a rebuild. We provide documentation and support for your team to make updates.

How do you handle data security and compliance?

The system runs in your cloud environment (AWS, Azure, GCP) or on-prem. We never store your data. All compliance rules—like GDPR consent checks—are built into the design.

What's the typical timeline from start to delivery?

Most projects ship in 4-8 weeks. The speed comes from our internal tooling, which accelerates development without cutting corners on customization.